HOPKINS STATISTICS IN CLUSTERING
CLUSTER ASSESSING USING HOPKINS STATISTICS Clustering in simple terms mean a collections or a group. Similarly, grouping of data can happen in data science to get effective solutions for different groups. Say for example, we take the field of marketing in a fashion store. Decisions on clothing designs need to taken for different groups like kids, teens, women, men etc., Here, decision cannot be same for all the groups. To have better marketing, the strategies used should be different for each group. In such scenarios, we take the help of clustering. Clustering is a data analysis tool applied across data into similar group of items. There can be two aims of clustering - realistic or constructive. The aim of realistic clustering is to cluster the data to uncover the real groupings that can happen in the data whereas the aim of constructive clustering is to cluster the data no matter if the real grouping is inherent in the data or no. Example - The above marketing example is a ...